DaiFuku, don't Ass/u/me anything


Posted On: Monday - October 20th 2025 4:53PM MST
In Topics: 
  Humor  Poetic Stupidity

Hey, what are you tryin' to say, man?!



I saw a parked van with a DaiFuku logo on it. I don't want to assume anything, but are these Japanese corporate honchos trying to troll us, or what? I recall a story of an American car company naming a model with a word that meant "Impact" in Spanish. (Hard for me to figure out the story now backwards.) As we've noted before, though we concentrate largely on America, stupidity does not stop at the California coastline.



DaiFuku is a serious Big Business conglomerate of sorts, making various products (sorry, "providing solutions" in corp-speak) for airport baggage handling, clean rooms, car washes, other automation, and lots of other stuff. I don't laugh at Japanese manufacturing. However, though their corporate name should have customers salivating for that sweet, sweet red bean paste if they know Japanese, I do wonder how long they've been been doing business in America with a name that's basically "Die! Fuck you, America!"

I suppose someone ought to clue them in about this, but then, as with that hilarious T-shirt worn by a clueless Chinaman, perhaps we should let it ride a while longer.


PS: We've got plenty of more serious, interesting, and timely stuff to write about, but I may not be able to get to anything else till Wednesday evening.

Comments:
SafeNow
Friday - October 24th 2025 3:32AM MST
PS
Infelicitous names are not limited vehicles. The U.S. Chess Championships are being contested right now, both men’s and women’s. In the latter, Nazi Pahkidze is tied for fourth. Nazi was born in Georgia (the country; no Guidestones) But she lives in the Vegas area and is Americanized now and should not stubbornly be saying Hey, in my former country it is pronounced nah-ZEE. (Yes, my elite female chess player fantasy sometimes emerges - - I imagine the focus and the patience - - SafeNow is guilty as charged.)
The Alarmist
Tuesday - October 21st 2025 1:49PM MST
PS

While No Va is “doesn’t go” in Spanish, apparently the Nova story is apocryphal… the Chevy Nova was one of the more popular models in Latin America.

Ford, on the other hand, really does mean “Fix or repair daily” ;)

🕉
Moderator
Tuesday - October 21st 2025 6:07AM MST
PS: Adam, that one would have been too simple to figure out. I also saw that though. It was something else, but, no matter. Perhaps it was that Nova that SafeNow mentioned, but I think there was another. America still dominated the auto market in the free world, so they were told they weren't very sensitive, kind of ugly-America-like. If it sell, who cares? (Some of 'em back then were real POS though...)
SafeNow
Monday - October 20th 2025 8:50PM MST
PS

“We've got plenty…but I may not be able to get to anything else till Wednesday evening.” - Mr. Moderator

I am disappointed, but hey, I am well- trained in the sensibility of disappointment. My disappointment training started - - of course it did - - in high school. I can still distinctly remember the words of one particular girl: “My mother taught me, ‘Don’t build a fire, unless you are ready to put it out.’ “

It’s funny the things a man will remember. If you have a minute - - and the youtube video is only around one minute long (1:08) - - check-out the Bernstein scene from Citizen Kane. Roger Ebert called it the best piece of dialogue in the history of the movies.
SafeNow
Monday - October 20th 2025 6:36PM MST
PS
I recall when Chevy was selling the Nova in S. America.
No Va in Spanish means It doesn’t go.
Adam Smith
Monday - October 20th 2025 6:21PM MST
PS: Good evening, Achmed!

𝐴𝑛 𝐴𝑚𝑒𝑟𝑖𝑐𝑎𝑛 𝑐𝑎𝑟 𝑐𝑜𝑚𝑝𝑎𝑛𝑦 𝑛𝑎𝑚𝑖𝑛𝑔 𝑎 𝑚𝑜𝑑𝑒𝑙 𝑤𝑖𝑡ℎ 𝑎 𝑤𝑜𝑟𝑑 𝑡ℎ𝑎𝑡 𝑚𝑒𝑎𝑛𝑡 "𝐼𝑚𝑝𝑎𝑐𝑡" 𝑖𝑛 𝑆𝑝𝑎𝑛𝑖𝑠ℎ...

The Impacto???

https://www.audrainautomuseum.org/styling-the-future/1990-impact-experimental

☮️

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